The Inside Voice
A monthly partnership for B2B businesses who want a trusted voice, not just an ad-hoc words person.
What is The Inside Voice?
It's a monthly partnership. Not a package with a list of deliverables stapled to an invoice. Not "Here’s three blogs and a newsletter, see you next month."
Some clients come to me with a brief, but most just come with a problem that needs solving, but more often than not, the problem isn’t really about copy.
This is me, embedded in your business. Learning how you think. Getting to know your people, your tone, your values, and the things that make you genuinely different from everyone else doing what you do. And then writing about it clearly, consistently, and in a voice that sounds like you on your best day.
Every month looks different, because every business is different. Some months you need website copy. Some months it's a case study, a LinkedIn presence, or an email that has to land just right. Some months you need someone to sit with you and work out what you're actually trying to say before a word gets written.
That's the work I love most.
Who is it for?
The Inside Voice works best for B2B founders and business owners who:
Are brilliant at what they do but too close to it to write about it clearly
Want a long-term partner, not a revolving door of freelancers
Are ready to invest properly in their communications and trust someone to get on with it
Value honesty over flattery with someone who'll tell them when something isn't working
It's not for everyone. If you content churned out to templates, there are plenty of people who'll do that for you. If you want someone who'll genuinely get under the skin of your business and write words that actually mean something, then let’s have that conversation.
How it works
We start with a proper conversation - an honest chat about your business, where you are, and what you need.
From there, I'll immerse myself in your world - your existing content, your clients, your competitors, the way you talk about what you do. I'll ask better questions than you're used to being asked. And then we'll work out what the copy needs to do, and I'll write it.
Every partnership is scoped individually, because every business is different. Pricing is based on what's involved, but we'll agree that upfront, with no surprises.
Or drop me a line at hello@redandwhitemedia.co.uk and tell me what's going on. We'll go from there.