About Us

The backstory

I've been writing since I was a child. Journals, poems, short stories - I even wrote a novel with a friend, which will never see the light of day because I ditched the manuscript when I moved to Kent to start a new life. That's a regret I'm still quietly processing (the ditching of the novel, not moving to Kent).

Alongside a 30-plus-year career in admin and customer service, I was always writing about something. For a while, it was all about the music - I ran my own reviews website for ten years and wrote for PowerPlay Rock and Metal magazine for five. I loved it.

That experience gave me something I still use every day: the habit of asking better, deeper questions before I write a single word. I was also on the receiving end of press releases from record companies and artists, which means I've been on both sides of the PR desk - something that comes in handy in my current work. 

I left a local authority digital transformation role in 2020 - about seven weeks before COVID hit - and started my own virtual assistant (VA) franchise business with Pink Spaghetti PA Services, covering East Kent. I thought I was going to be a general VA. Within a few short months, it became clear I was leaning heavily into marketing support: writing blogs, managing social media, pulling together business plans and marketing strategies. 

One fateful day, a networking colleague said to me, "You're a really good writer. You should just do copywriting." I agreed with her completely, and then promptly forgot about it. I'm not sure why, as she was obviously right.

Why Red and White Media?

In April 2023, after another conversation with said colleague, I started thinking seriously about setting up my own company. I spent two whole days writing down ideas and checking Companies House to make sure my dream didn't already exist. Pages and pages of options, crossings-out, and dead ends.

For all the non-football fans: Arsenal FC play in their home colours of red and white. My dad started taking me to games at Highbury when I was fourteen or fifteen. It was always our thing, and something that we enjoyed together. He died in 2014, and the club, the colours, stayed with me. To this day, I'm still an avid Gooner, and I still go to games, now with my long-suffering partner, Chris.

People sometimes ask if I make films. I don't. But writing for a magazine, doing PR, blogs, social media, website copy - it all felt like ‘media’ to me. So that's what it became.

I registered the company and then promptly forgot about it. Again. 

It was only when I left Pink Spaghetti in November 2024 that I ramped up my marketing and got my first client. Since then, copywriting and content strategy have been at the heart of everything I do.

Red and White Media uses a trusted network of ad hoc, professional partners so we can cover a range of services that best suit our clients, without them having to liaise with loads of different people at once. That’s how we roll - making it as easy as possible for the people that matter the most to my business.  

I'm a ProCopywriters certified strategic copywriter, which means everything starts with strategy. Alongside Red and White Media, I work part-time as Head of Marketing and Operations at Inspiring Cultures Ltd, a cultural transformation company based in Kent. I also have a BA (Hons) in Marketing and Business Management (Open).

When I'm not watching Arsenal battling for the league, you'll find me ankle-deep in rock festival mud, or on a long, windswept walk along the coast with my cockerpoo. (The stunning beach you can see at the top of this page is Botany Bay - my nearest beach, and one of the best in the country. Just saying.)

Recognition

  • Copywriting Service of the Year at the South England Prestige Awards 2025/26. 

  • Finalist - Creative Business: Kent Women in Business Awards 2026

  • Highly commended as runner-up - Copywriter of the Year: Digital Women Awards 2025.

Let’s Talk

If you've read this far and you're still awake, you're probably my kind of person. So let's talk.

Book a free 15-minute introductory call (link the text)

Or drop me a line: hello@redandwhitemedia.co.uk