Our Services
We help you find the right words to speak to the right people - and make them feel something worth acting on.
Most businesses know what they do. Not all of them can explain it clearly enough so that the right people actually stop and listen.
That's where we come in.
We're a strategic copywriting and marketing consultancy. We work mainly with B2B businesses who are typically small, usually growing, often brilliant at what they do and quietly frustrated that their communications don't reflect that. We help them find the right words, build the right strategy, and say the right things to the right people.
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Your website, your LinkedIn, your blogs, your email newsletters. Whatever it is, the words need to do a job - and that job is to make the right people feel something and then do something.
We write copy that sounds like you on your best day. Not corporate or generic, and not the version of you that's been staring at a blank document for hours on end, and writing something that totally misses the mark with your ideal clients.
Find out more about copywriting here
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We always consider the strategy behind the output.
If you're not sure where your ideal clients hang out, what you need to say to them, or why your marketing isn't converting - the problem isn't execution. You haven't got a clear enough picture of what you're trying to achieve, who you're trying to reach, and what would make them choose you.
We help you clarify the who, why, where, and when by creating a clear, usable marketing plan that helps you identify how to move forward.
Find out more about marketing strategy here
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A good business plan isn't just a document you produce once and then shove in a drawer, never to see the light of day again. It's the thing that forces you to think clearly about your business, articulate your goals, and work out whether your plans actually make sense when they're written down in plain English.
The Business Blueprint is a structured, three-hour planning session that gets the whole business out of your head and onto paper. We dig into your business to uncover the nuts and bolts - what’s working, what isn’t, and what you can change to achieve your potential.Find more about The Business Blueprint
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A monthly partnership for B2B businesses who want a trusted voice, not just an ad-hoc words person.
If you're tired of briefing a new copywriter every time something needs writing, or frustrated with copy that sounds close but isn't quite right, this is built for you. The Inside Voice was created for small business owners who are ready to invest in someone who can genuinely get to know their business and give it a clear, consistent voice.
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Sometimes the internal comms work doesn't stop just because the resource isn't there. A big project lands, someone leaves, or the team is simply stretched - and the day-to-day still needs to happen.
That's where Vikkie comes in. Not delegated. Not managed from a distance. She works within your team, gets to know your culture, and handles your internal comms as if it's her job.
The Red and White Way
Our onboarding process means real conversations, deeper questions than you're probably used to being asked, and time spent genuinely understanding your business - so we get the tone and voice right from the start.
We work in partnership, not on a transactional basis. We work best with businesses that want someone who will push back when needed, show up consistently, and not just appear when there's an invoice to be paid.
Our pricing is transparent. We're honest about what we can and can't do, and we don't take on work that isn't right. If we're not the right fit, we'll tell you upfront.
If that sounds like the kind of working relationship you've been looking for, let's talk. Don’t worry, though - if you’re not sure which service you need, that’s okay. Most clients start with a simple conversation, rather than a full brief.
Who we work with:
Recent clients include The Big Cat Sanctuary, Emma Youell Design, Travelodge Hotels, Marlow Worldwide Yacht Charters (through Dandelion Marketing), and Synergy Networking and Events.
Small-to-medium B2B firms with marketing budgets who are open to having a strategic copywriting, marketing and comms expert embedded in their culture.
Startups and micro organisations that have been trading for less than a year and need some help with business planning.
Small-to-medium B2B firms that have been trading for over three years and have lost their way, or sales have been dropping. We revisit business plans, goals, and objectives for a refresh on direction.
Larger enterprises (B2B and B2C) that don’t have a permanent marketing or comms lead, or are struggling with a critical capacity challenge.