Marketing Strategy
Who is your target audience? What does your ideal client look like? What do you want to say to them? What actions do you want them to take after they read your copy?
Do you know the answers? If the answer is no, I’m guessing you also find yourself saying:
"I don't know what to post because I don't have a strategy."
"I'm posting consistently, but I'm using AI to write it, and it doesn't really sound like me."
"I'm showing up, but I have no idea if any of it is actually working."
I can almost see you nodding along. Without a strategy, marketing will always feel like a chore rather than something that genuinely works for your business.
What I do
I specialise in communications and content strategy. I help service-based, mainly B2B businesses get clear on their messaging and positioning, their audience, where to find them, and how to reach them.
Getting this right changes everything that follows. When you know exactly who you're talking to and what you want them to feel, the copy almost writes itself.
Here's what working with me looks like in practice:
Marketing strategy and planning:
The Marketing Mastermind: £495 - in person for Kent and London businesses
We will dive into your business and create a clear, practical strategy for how your business shows up and communicates. We’ll look at your Unique Value Proposition (UVP), who you're talking to, what you're saying, which channels make sense for you, and how it all fits together.
Your ideal client profile (ICP) is the foundation of everything. If you don't know exactly who you're talking to, their challenges, their priorities, and what keeps them up at night, your marketing will always feel ‘off’. I help businesses get specific about who their best clients really are, so every piece of content speaks directly to the right person. I'll also help you figure out which marketing channels are worth your time.
The session is 3.5 hours long and includes a light sandwich lunch*. We’ll create a proper marketing plan for you that’s based on our recommendations - not a lengthy document that sits in a drawer, but something you can actually use, amend, and make work for your business - which you will receive within five working days of the session.
Book your Marketing Mastermind session
*The in-person sessions are for those who run businesses in Kent or London, or who are willing to travel to either of those locations. If you are based outside of those areas and would prefer to do an online session instead, please email us at hello@redandwhitemedia.co.uk before booking.
What else do I do?
Content plans
Knowing your strategy is one thing. Knowing how to consistently execute it, week after week, is another. I turn strategy into a practical content plan, a clear roadmap of what to create, when, and why, so you stop staring at a blank page, wondering what to post.
Strategic content audits
Before you write another word, it's worth understanding what's already out there. A content audit looks honestly at what you have, what's working, what isn't, and where the gaps are. Most businesses skip this step. Most businesses also wonder why their content feels like it's going nowhere.
PR and press releases
I've been on both sides of the journalist's desk, which means I know what makes a press release worth reading and what makes it go straight in the bin. I can write press releases, identify the right contacts, and follow up on your behalf, giving your business the kind of coverage that money can't buy.
How I work
This is strategy and ‘thinking’ work. My job is not to execute. I'm not here to manage your social media accounts or schedule your posts (unless you really don’t want to do it yourself). My job is to make sure that you’re putting out the right content, for the right people, saying the right thing.
Each new client relationship starts with a conversation about where your business is now and where you want it to go, and we work from there. Strategy work is always handled by me personally - it's not something I'd ever hand off.
If your marketing feels like it's going round in circles, let's get it straightened out.
Or drop me a line at hello@redandwhitemedia.co.uk
